In every shoot we do, I want to capture my client’s brand. How do I achieve this? By capturing a person’s true essence in their own present moment through authentic expression.

I don’t want some contrived expression. I don’t want anyone “faking” it. Our clients who find us through web searches say they choose us over other photographers, because they can see the difference in our client’s eyes.

This is why I want to dedicate this blog talking about my recent shoot with Jay Syverson when we were able to capture this amazing headshot. Jay is the president of Point of Care Decision Support, a healthcare software company that builds tools that measure and improve the quality of patient care. With over 35 years of experience in the healthcare IT solution industry, Jay was named president of PCDS this past March. Since then, he’s worked hard to ramp up the brand in profitability, customer engagement and overall product vision.

When he looked at this photo after the session, he told me: ““Wow! You captured exactly how I feel about the opportunities and optimism I have for our organization, and how we can take it to the future.” That comment made me so happy! That’s how I want EVERY client to feel.

The Art of Expression Is Key to Every Great Headshot

When we capture your ultimate expression of inspiration of where you are in the here-and-now like we did with Jay – well, there’s just no better way capture your brand. This is why it’s imperative that I develop a deep understanding of where you are professionally. This helps me capture a wide-range of expressions.

During the session, we will talk a lot about you – your career aspirations, your professional goals, what you are trying to achieve in your new leadership role, and more. This helps both of us get the most authentic expression from you as possible. Other ways to capture great expressions include:

  • Providing a hospitable and informal environment to get you at your most relaxed.
  • Making you laugh. Be prepared for lots of jokes!
  • Focusing on your eyes. The eyes are the most expressive aspect of a human being. I really love the reflection of hope and optimism Jay expressed in this shot.

In working with Jay as he ramped up his brand, like with all of our clients, I wanted to capture his true essence. And we truly nailed it, so much so that Jay wrote this nice comment on social media for us:

“Jen, I hate to have my picture taken, but you made our session together such fun. Everything about our experience was first rate, including your hospitality. Thanks for a wonderful experience and a photo that captures how I feel inside.”

Many thanks to Jay as well. May this wonderful headshot continue to help him as his company grows!


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